Sfinks: yet another quarter of improved results

Despite this year’s prolonged winter and the greater number of public holidays, we generated a gross profit on sales that was 22% higher compared to the first quarter of the previous year. What contributed significantly to this result were sales support activities and continued improvement of the chains' profitability, says Sylwester Cacek, President of the Management Board of Sfinks Polska.

The factors that influenced the generated result included the previously announced expenditure on marketing campaigns, among them the TV campaign of the Sphinx chain focused on the newly introduced menu.

The March advertising campaign aimed at promotion of novelties and increased recognition of the Sphinx brand, which is the strongest Polish catering brand according to surveys. Our plans assume continued media presence and further advertising campaigns, says the President of Sfinks.

In 2013, Sfinks Polska opened four new restaurants, two of them under the Chłopskie Jadło brand, and the other two under the Sphinx brand. They were all opened in shopping centers – Factory in Warsaw and Poznań, and Galeria Krakowska. Midway through the year, Chłopskie Jadło and Sphinx will be opened also in Galeria Mokotów in Warsaw. Other attractive locations already approved for this year include the City Center in Poznań and Futura Park in Wrocław, where the first free-standing Sphinx restaurant is now under construction. Further projects are at the stage of contract negotiation.